Introducing Chef Rum…
Chef Rum is a family run business based in Assagay KZN. I started this business in 2015 alongside my wife who is responsible
for our marketing. We are both keen foodies drawn to Conscious Cuisine and our passion being street food.
I am originally from Israel, so falafel has been a staple meal in my life. I saw a gap in the market for a conscious falafel. It has
been a long haul trying many combinations alongside the actual falafel balls but we have found a winning combo.
We started selling our falafel at a range of markets, events and festivals on a small to medium scale. Our product is not massed
produced as we do not want to lose the authenticity of the ingredients or our passion for making it.
Our stand has always been clean, practical and simple. Whilst we know that marketing is extremely important to any business,
we chose to keep in line with our intention and invest in our ingredients making us of social media platforms for advertising.
Our vision is to produce simple, tasty, organic, preservative and additive free food.